With a mix of wordsmithery, right brain sparks, and an acute understanding of human wants, I've honed a knack for persuasion. It's been 8 years of putting that to work for alcohol, fashion, and insurance brands. I've given voice to some, adapted to the voices of some, and built experiences from customer acquisition campaigns to the final purchase in-app. With AI, I've been building growth hacks and automation tools, designing storyboards and prototypes, and exploring it down to its molten core.